Clik here to view.
Choosing the Right Promotional Products for Your Brand
Promotional products may be an environmental nightmare, but they’re also effective. What’s an ethical marketer to do? Tread lightly and choose wisely. When Meredith Thomas was growing up, her mom went...
View ArticleOpinion: The Positives and Negatives of Marketing
Weighing industry pros and cons from a marketing professor’s perspective Marketing strategy plays an important role in any entity’s success—or lack thereof. Marketing requires astute monitoring of...
View ArticleFew Trust Facebook—Are Email Ads the Answer?
Jeff Kupietzky, CEO of PowerInbox, says that Facebook scandals have left users less willing to click ads on the website People don’t trust Facebook. A recent report from Ponemon Institute, an...
View ArticleHow Johnson & Johnson Can Respond to Its Rough Year
Johnson & Johnson faces more than 11,700 claims that its talcum powder causes cancer and could soon face more lawsuits after its 2006 marketing plan was publicly revealed by Reuters. How should...
View ArticleA Proven and Easy Way to Increase Consumer Recycling
Listen to lead author Karen Page Winterich explain her research. Around the world, sustainability programs are growing in popularity and scale. They’re driven by movements like the circular economy,...
View ArticleClik here to view.
Disincentivizing Metrics-Counting
Marketers should learn from Wells Fargo’s mistakes and avoid incentivizing hollow counts Whistleblowers from Boeing’s South Carolina factory claimed this spring that plane safety was compromised by...
View ArticleGamification is Manipulative. Is It Ethical?
The gamification market is poised to reach almost $23 billion in the next three years, gaining popularity by psychologically engaging customers and employees. But researchers warn that gamification...
View ArticleClik here to view.
Chronic Misperception
How a content marketer with a background in journalism is helping to reverse cannabis stigma—the result of decades of anti-drug propaganda—by focusing on the facts Children of the 1980s were...
View ArticleClik here to view.
Shattering Gendered Marketing
In industries where products have been historically marketed based on gender, some brands are beginning to shun stereotypes and embrace neutrality In a 1955 print ad, the household brand Lux presented...
View ArticleGlobal Climate Strike Inspires Brands to Join the Fight
More than 150 major brands, and hundreds more, participated in global climate strikes On Sept. 20, more than 1,000 companies and websites took a stand against political inaction surrounding climate...
View ArticleRESEARCH INSIGHT | Stemming the Tide of Digital Addiction
Advertisement The post RESEARCH INSIGHT | Stemming the Tide of Digital Addiction appeared first on American Marketing Association.
View ArticleRESEARCH INSIGHT | Changing the Mind of an Anti-GM Consumer—Impossible?
Advertisement The post RESEARCH INSIGHT | Changing the Mind of an Anti-GM Consumer—Impossible? appeared first on American Marketing Association.
View ArticleClik here to view.
The Best Marketing Stories of the Week, Dec. 9-13
This week, we’re reading about AdAge’s Marketer of the Year, how advertisers target children online, misleading marketing from the University of Pheonix, funny chatbots and when brands steal jokes...
View ArticleClik here to view.
The Best Marketing Stories of the Week, Jan. 13-17
This week, we were struck by a food corporation’s CEO admonishing the Trump administration on his company’s Twitter, the latest in data exposure and the return of the Hummer Maple Leaf Foods CEO...
View ArticleClik here to view.
The Best Marketing Stories of the Week, Jan. 20-24
We’re saying goodbye to a nutty legend this week and applauding Kotex for finally ditching its blue demonstration liquid RIP Mr. Peanut Planters has, quite literally, gone in for the kill. The snack...
View ArticleThe Unseen Dangers of Facebook and Google’s Ubiquity to Marketing Teams
Are these big tech entities really your friend? We all get creeped out by the articles about Amazon employees listening in on personal conversations via Alexa to “determine consumer behavior and match...
View ArticleSharing the Burden for Stopping Scammers
The sharing economy is facing an ethical dilemma: How can it curb sham providers if they’re not employees? Last summer, a reporter for Vice News, Allie Conti, uncovered a pervasive scam on the Airbnb...
View ArticleClik here to view.
The Best Marketing Stories of the Week, Feb. 10-14
This week, we eyed Oscars viewership, Peapod ending its service in the Midwest, Rihanna’s lingerie line controversy and the return of the catalog Oscars Viewership Takes Steep Dive Sunday’s Oscars...
View ArticleThe Best Marketing Stories of the Week, Feb. 17-21
Your weekly roundup discusses some boneless Bones; a revolting, rotting burger; Apple weighing non-native app default status; and more Bone Thugs Go Boneless According to marketing materials released...
View Article6 Guiding Principles to Marketing More Ethically to Women
How marketers can avoid mixed (virtue) signals when putting resources behind supporting a feminist cause When companies commit to a process of purpose-driven brand-building, they fight a noble fight....
View Article
